3×3×18 Campaign:My Vote My Life

                                       MY VOTE MY LIFE


Who says Sierra Leone voters will never rise above the weight of ethno-regional divisions and think about the policies and actions that affect their lives? Who says violence will remain a dominant feature in the politics of Sierra Leone?
Today, Tuesday 4th July, the Institute for Governance Reform (IGR) and its partner media organizations, musicians, cassette sellers and civil society leaders launched the 3 X 3 X 18 Campaign. The 3 X 3 X 18 Campaign is an initiative seeking to reach 3 million voters with targeted civic education messages by the 3rd month of 2018. 
Musicians and cassette sellers vouched to reach informal networks and low literate audiences with civic education messages. Hear the messages (My Vote, My life) from Sierra Leone’s leading music artists and film stars (Emerson ft. Star Zero, Steady Bongo, Zainab Sheriff and Slim G).

We note that a voter perception survey conducted in March 2018 showed that 40 percent of Sierra Leoneans believe that personal characteristics such as honesty, commitment and integrity determines their voting choices. We believe that our messages in the music audio and video could contribute to shifting mindsets in the coming months which could lead to change in attitudes and make elections peaceful and policy based. We know this is a tall order. But we can begin to do something about it now to impact the March 2018 election. 
This 3 X 3 X 18 campaign is part of the broader objective of the Standing together for Democracy Consortium, a project promoting, free, fair and peaceful elections in Sierra Leone. 
We will be most delighted if you join us share this song among your network.
Andrew Lavali
Institute for Governance Reform

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